Outdoor ad: BMW M235i: The Epic Driftmob

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After capturing the account for the global launch campaign for the BMW 2 Series Coupé, Interone surpassed all activities so far. Faced with the question “What’s the best way to showcase the superior driving dynamics of the new BMW M235i Coupé?”, Interone came up with an unprecedented driving spectacle in Cape Town − in which the streets were transformed into the stage for a Driftmob show. While flash mobs are a long-established phenomenon, the Driftmob is something completely new. Five BMW M235i Coupés took to the city streets and, in what seemed like a spontaneous turn of events, converted an urban roundabout into a film set − with five of the world’s best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers (Action Unit “The Fast and the Furious”). The result was a superb clip featuring smoking tyres and a veritable goosebump guarantee. “The Driftmob demonstrates the character of the new BMW in an instant: loud, rebellious and wild”, declared Michael Ohanian, Interone CCO, who coordinated filming activities in Cape Town.