Puma: Forever Faster

PUMA has formally launched its new brand platform, Forever Faster. With the mission to become the Fastest Sport Brand in the World, Forever Faster will be driven through a comprehensive global multi-media marketing campaign that includes a TVC spot featuring some of the World's finest sporting personalities. Forever Faster recognises athletes who stand out as individuals through both performance and personality.

World's Fastest Man Usain Bolt features in the Forever Faster TVC with football icons Mario Balotelli, Sergio Agüero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson; and the Scuderia Ferrari Formula One team. The spot sees these sports men and women challenging convention and taking risks through determination, bravery, confidence and joy.

Forever Faster embraces the thrill of being first, the swagger of being the best, and the fun of being able to adapt; but it is also an ethos that goes beyond the boundaries of a marketing campaign. It signifies the desire to quickly identify product designs and innovation, trends and style and bring them into the marketplace in a more dynamic manner. As well as a brand platform, Forever Faster is a company mentality.