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Top 6: August 20th 2014
Interactive
Rockstar: The League of RockstarsTop 6: August 20th 2014
Rockstar Energy Drink has launched a new digital marketing campaign, which aims to create 'The League of Rockstars'.The new campaign, created by AnalogFolk London with media planned and bought by Omnicom Media Group's PHD in Manchester, will be housed on Rockstar's UK YouTube channel and is focussed on the idea that being a rock star is now less about being a demi-god in the music world, but more of an attitude across all aspects of life. It's not about what you do, but how you do something.
A launch video featuring people carrying out amazing acts – both professional and the everyday – along with rich digital media which will be served across the specialist youth network w00t! will launch on Wednesday 6th August and at first invite consumers to subscribe to the YouTube channel. Short videos will then be released every month featuring real people achieving something #likearockstar, such as stunts, tricks and everyday acts with a flourish. Online users will be invited to vote on whether that individual in the video deserves to make it into ‘The League of Rockstars’, with winners being glorified on the channel and across social media channels.
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