Print ad: AEG: The O2 Comedy

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This week AEG launches a new campaign to make The O2 a destination beyond just live music. 'Iconic' is a much over-used word these days, but The O2 can genuinely claim to be one of the most iconic venues in the world thanks to its design. Although renowned for its title as the world's busiest music venue, The O2 offers visitors a multitude of entertainment experiences under one roof, and an increasing proportion of its 9 million yearly visitors are now non-music visitors. AEG challenged VCCP to develop a campaign that highlighted this range of experiences offered from comedy to eating out, bowling to film, drinks to live music driven by the agency’s strategic idea that "if you're going to do it, do it at The O2."Conceived by VCCP London and shot by Stockholm-based photographer Carl Kleiner,