MINI Countryman: Hitchhiking

With this new campaign platform, Heimat Berlin introduces the new look of the MINI Countryman from a passenger's perspective to reveal the car's new interior and show potential Countryman drivers both its spaciousness and its variability.
The campaign "Passenger’s guide to the MINI Countryman" is a series of four different TVCs. It’s an official guide from MINI for first-time passengers who may not yet be acquainted with the MINI R60 5 interior and its impressive off-road handling capabilities.