Outdoor ad: Scharffen Berger: Schaffen Berger #WonderfullyComplicated

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Kiosk, digital bus shelter and Instagram campaign created by Camp + King for Scharffen Berger chocolate. Put yourself in a Scharffen Berger ad by uploading your selfie to Instagram and tagging it with #wonderfullycomplicated, and you'll appear on a bus shelter.

Category Food
Client Hershey
Agency Camp + King
Country United States of America
Uploaded 19 August, 2014

Other credits

Advertising Agency: Camp + King

Creative Director: Rikesh Lal

Photographer: Alex Farnum

Published: August 11, 2014

Additional credits:

Where did this air? Bus shelters and kiosks in San Francisco

Chief Creative Officer: Roger Camp

Associate Creative Directors: Justin Hargraves/Art Director; Casey Brewer/Writer

Designers: Dani Saputo/Chelsea Nobbs

Print Producer: Amy Guzmán

Director of Content Production: David Verhoef

Director of Digital Production: Dora Lee

Production Company and City (Digital): Unit 9, London, UK and San Francisco, CA

Executive Producer (Digital): Alessandro Pula

Project Manager (Digital): Sandra Popescu

Technical Lead: Paul Lavery

Backend Developer: Krzysztof Kokoszka

Frontend Developer: Peter Altamirano

Brand Director: Dana Rabb

Brand Manager: Grace Lazarus

Scharffen Berger: Schaffen Berger #WonderfullyComplicated

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Scharffen Berger: Schaffen Berger #WonderfullyComplicated

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