TV ad: Mike's Hard Lemonade: Sweet Serenade

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Everyone is familiar with the term "life hacks," the many ways to tweak a concept or product to make it easier to navigate our modern world. Now Chicago-based beverage company Mike's Hard Lemonade is reimagining the term, with a refreshing twist on with what they're calling ‘#Mikehacks' innovative ideas using Mike's Hard Lemonade cans and boxes, each one designed to maximize the fun at summertime occasions. Chicago advertising agency TRIS3CT enlisted Über Content director Daniel Strange to introduce #mikehacks with a 6-spot campaign directing viewers to www.getmikehacks.com.