Interactive ad: Winter Appeal: Protection from winter

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For most of us, winter is manageable. But for families living in poverty, winter is extremely harsh. The only thing that could help make a difference were donations to the Winter Appeal. To demonstrate this, RAPP New Zealand created an interactive banner that metaphorically showed the act of donating as protection from winter. See: http://www.rapp.co.nz/CityMission/metservice-staging/