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Integrated
Campbell's Chunky: "Mama's Boy"
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This American football season, Campbell's Chunky is adding an exciting twist to its iconic "Mama's Boy" campaign by featuring Richard Sherman, Seattle Seahawks cornerback and defending Super Bowl champion, alongside his actual mom, Beverly, along with four charismatic super fans who together embark on an adventure. The new integrated campaign from Y&R New York centers around "Mama Sherman and the Legion of Super Fans." The two-minute online film, "Copter Caper," features Mama Sherman and four actual, loyal Seahawks fans who do everything in their power to make sure their favorite gridiron hero gets his Chunky soup before the big game. Created in a style reminiscent of the 1960's Batman TV series, versions of the film will also air as :30 and :15 TV spots, which will encourage viewers to see the full epic adventure at Chunky.com.
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