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Experiential

Babes in Boyland: Tat-sheet-vertising


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A poster that is also a temporary tattoo transfer sheet promotes free afternoon benefit concert Babes in Boyland. The poster features logos of the four all-girl bands playing the concert (Ex Hex, Loamlands, Tender Fruit and Caitlin Rose), and any or all can be wetted and applied as a temporary tattoo. The posters are adhesive-bound in tear-off packs of 25, and will be given away, free, at locally owned restaurants and bars catering to a younger, under 30, crowd. The intent is to build not just attendance but also a party mood for the free concert. All food and drink sold there, bloody marys explicitly included, will benefit the non-profit Girls Rock NC!.
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