TV ad: ASX: Investment Heroes in Disguise

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MercerBell has created a supercharged campaign for ASX's Equity Options, entitled ‘Investment Heroes in Disguise’. The 30-second animated TVC and integrated advertising campaign uses classic super-hero movie trailers to empower investors about genuine options: Condor, Butterfly and Split Strike.

Category Finance & insurance
Client ASX
Agency MercerBell, Sydney
Production Engine Sydney
Country Australia
Uploaded 29 August, 2014

Credits

Director
MIke Williamson
Executive Creative Director
David Bell
Senior Copywriter
Liz Kain
Senior Art Director
Mike Nikotin
Executive Producer
Renee Cooper
Sound
Uncanny Valley Music
Sound
Recording Studio
Group Account Director
Roger Hayes
Senior Account Manager
Joanne Whitney

Other credits

Natalie Lockwood – General Manager, Marketing, ASX

Kathrin Alexander – Marketing Communications Manager, ASX

Angie Easte – Digital Channel Marketing Manager, ASX

Gene Stapleton – Studio Manager, MercerBell

Tori Taylor – Senior Production Manager, MercerBell

James Hinton – Senior Digital Producer, MercerBell

Scott Forrester – Head of UX and Digital Design, MercerBell

Juan Maciel – Digital Designer, MercerBell

ASX: Investment Heroes in Disguise

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