Adam Harriden: Samsung: samsungsound prt/2

The Brief: Leveraging existing sponsorships, launch and hero Samsung’s new SHapE wireless audio system through a series of exclusive music events for Young minded Consumers (YmCs).
Build awareness and an emotional connection with our audience so that Samsung is top-of-mind in the home audio and entertainment space.

Idea:Samsungsounds an intermit online series of three young Australian bands on tour and how sounds shapes their day to day lives. By sharing the content consumers went into the draw to win tickets to a live event were all three would play.