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Outdoor
McDonald's: The Can Currency
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McDonald's in Sweden is offering customers a new way to pay for their food: empty cans. Outdoor posters were used that featured a roll of black plastic trash bags. Customers can grab a bag, fill it with cans and return it to McDonalds. Ten cans buys a hamburger or a cheeseburger, while 40 will cover the cost of a Big Mac. Agency: DDB Stockholm.
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