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Interactive
Association of Communication Companies: Sell the Jobless
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Most unemployed people cannot afford to hire an agency to sell themselves to potential employers while the advertising industry wants to attract the best copywriters. What would happen if talented creative writers, from any walk of life, were given the chance to "Sell the Jobless" and use their skills to get someone back into work? Happiness Brussels and the Association of Communication Companies (ACC) launched "Sell The Jobless" as a vehicle to identify and recruit advertising talent and to help unemployed people find work at the same time. The campaign was designed to challenge copywriters to complete what is arguably one of the toughest tasks in today's economy, namely to write a standout covering letter that successfully sells a jobless person to a potential employer.
Creation: Sharif Abdel Mawla |
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