The Storm: Eye Of A Tornado

A content led marketing approach for the Australian cinema release of natural disaster movie Into The Storm has received a huge response, garnering over 3 million views in just over a week and publication on websites worldwide. Roadshow Films partnered with independent production company The Woolshed and Terry Tufferson (creator of the recent YouTube phenomenon 'Man Fights Off Great White Shark') to develop a piece of content that took the storm off the silver screen and into Australia's red centre. Having first torn up the Australian outback, Roadshow Films decided to bring the storm to an inner city Sydney location with an Australian first for the final phase of the campaign.