French Connection: French Connection, 3

French Connection are sharing their latest taxi advertising campaign with the capital via the country’s most iconic vehicle, the London taxi. The striking SuperSide creative features Troy the magician, whose magic and illusions show is hugely popular on Channel 4. To give the campaign a playful edge, each driver will be handing out magic cards to their passengers throughout the duration of the campaign. Each magic card contains a unique code, which will give the passenger a prize ranging from 10% off a purchase to £100 gift vouchers when presented in any stand-alone French Connection store, up until 31st October. All FCUK drivers have been given briefing sheets to keep in their taxi, to ensure they are able to answer any questions excited passengers may have about the campaign. The branded taxis have also been used to showcase outside the exclusive A/W collection launch at the FCUK store on Oxford Street. As the stylish party drew to a close, the taxis were on hand to provide delighted VIP guests with a chauffeur-driven journey home.