Print ad: Memorial Sloan Kettering: Change

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Pereira & O'Dell New York has launched a new campaign for Memorial Sloan Kettering that aims to address the fears surrounding cancer while highlight advancements in care and research.

Credits

Executive Creative Director
Dave Arnold
Creative Director
Jay Marsen
Creative Director
Gary Lee
Creative Director
Alexei Beltrone
Creative Director
Jake Dubs
Group Head
Cory Berger
Agency Producer
Tennille Teague
Strategist
Mike Lewis
Strategist
Anna Bedineishvili
Group Account Director
Carey Cwieka
Account team
Joelle Hadaya

Other credits

CLIENT: Memorial Sloan Kettering Cancer Center

Senior Vice President & Chief Communications Officer: Avice Meehan

Director, Consumer Advertising: Pamela Leichter

Manager, Advertising Production: Joseph Fruhman

Strategic Advisors: Belinda Lang, Shoko Masuda

Media Planning: Keith Michon, Helen Alter

DESIGN & ANIMATION: ELASTIC

Art Director: Leanne Dare

Animators: Jeffrey Jeong, Steven Do, Alan Chen, Trix Taylor, Aly Tain, Michael Relth, Taekyu Kim, Henry DeLeon

Designers: Yi-Jen Liu, Lynn Cho, Gyum Heo,

Producer: Heather Johann

Executive Producer: Jennifer Sofio Hall

MUSIC COMPANY: SEARCH PARTY MUSIC

Composer: Nicholas Wright

Executive Producer: Eric Johnson (aka DJ Bunny Ears)

Music Producer: Winslow Bright

Asst. Music Producer: Ian Herbert

Memorial Sloan Kettering: Change

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Memorial Sloan Kettering: Change

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