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Top 6: September 17th 2014
The Partnership for a Healthier America (PHA) today unveiled a talking Drink Up Fountain as part of its Drink Up #spreadthewater initiative, encouraging people across the country to
… read moredrink more water, more often. The Drink Up Fountain dispenses entertaining greetings and compliments intended to entice the drinker to continue sipping. When a drinker's lips touch the water, the fountain "talks," completing a circuit and activating speakers. When the drinker pulls his or her head away, the voice stops. With hidden cameras set up, Drink Up caught unsuspecting individuals using the fountain in New York City's Brooklyn Bridge Park.Agency: Y&R and VML New York
read less...VML Creative Technologist: Guilherme Pena Costa
Design and Technology Partner: YES YES NO
Electronic Research and Development, Molmol Kuo
Software Research and Development, Zach Lieberman
Hardware Prototype and Development, Marcele Godoy
Client: Partnership for a Healthier America
Chief Marketing Officer, Drew Nannis
Director, Drink Up Initiative, Holly Sitzmann,
Director, Communications & Marketing, Elly Spinweber
Communications Coordinator, Sara Scheineson
