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Top 6: September 17th 2014
Ambient
The Partnership for a Healthier America: Drink Up FountainTop 6: September 17th 2014
The Partnership for a Healthier America (PHA) today unveiled a talking Drink Up Fountain as part of its Drink Up #spreadthewater initiative, encouraging people across the country to drink more water, more often. The Drink Up Fountain dispenses entertaining greetings and compliments intended to entice the drinker to continue sipping. When a drinker's lips touch the water, the fountain "talks," completing a circuit and activating speakers. When the drinker pulls his or her head away, the voice stops. With hidden cameras set up, Drink Up caught unsuspecting individuals using the fountain in New York City's Brooklyn Bridge Park.Agency: Y&R and VML New York
VML Creative Technologist: Guilherme Pena Costa Also best this week |
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