The Body Shop Malaysia: Be more than beautiful

Every day little girls learn from the role models around them. Instead of learning qualities that will make them women of substance, they learn to not speak up for themselves, focus on their looks and do what is expected. The Body Shop Malaysia took action with 3 online videos: 'Speak Up', 'Unnatural Beauty' and 'Good Girl'. Each featuring girls as young as 4, these highlighted the need to think beyond cultural norms and change our ways, so that young girls are inspired to become women of substance and 'Be More Than Beautiful'. The video campaign featured on leading websites like aol.com, Buzz:60, USA Today and International Business Times, creating over 250 million earned PR impressions.