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Mitsubishi Motors North America: Get There
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Two of the world’s best free-ride mountain bikers flip for the Mitsubishi Outlander Sport in an exhilarating new television and online campaign directed by Eric Crosland of Sherpas Cinema and Accomplice Media for Los Angeles agency 180LA.
Crosland captured spectacular shots of champion riders Cam McCaul and Cam Zink performing stunts in rugged back country outside Virgin, Utah. The results include a 30-second national television spot, Get There, and an online content series that includes a white-knuckle ride along and behind-the-scenes material. The television spot features the Mitsubishi Motors North America theme line “Find Your Own Lane” and includes a shot of one of the riders executing a 360 back flip off a ridge and over the Outlander Sport.
Nili Zakok, integrated producer |
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