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Arcelik Self Cleaning Oven: Cow
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Y&R İstanbul wanted to communicate the new "Self-cleaning technology" feature from the new built in oven from Arcelik in an impactful way. They chose to dramatize the benefit with a humoristic metaphor. In the print ads the "animals" which are usually cooked inside the oven (a cow, a chicken and a lamb) are shown cleaning themselves.
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