Schneider Electric: Raccoon Dance Party

Schneider Electric, with the help of its new agency, BETC, is launching a digital B2C campaign to show off its role and contribution to people's everyday lives, thanks to its expertise in home energy efficiency. The campaign addresses the general public, introducing the new slogan "Life is On" to put forward the idea that, thanks to its products, homes are more vibrant and filled with energy, allowing people to live life to the fullest.