Les Schwab: Weekend RV

Publicis Seattle took already-existing customer stories and turned them into a fun mix of carefully-designed animations, giving a quick, personal snippet into Les Schwab’s pride and joy – happy customers. Each spot features the actual letter writer and, often times, the employee they’re praising. The animated/stylized approach creates freshness and interest, a unique twist on the traditional testimonial.

Headquartered in Bend, Oregon, Les Schwab has over 450 retail stores in the western US. Both spots will run across western US markets including Washington, Oregon, Idaho, California, Utah, Nevada, Colorado and Montana.