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goingonce.co.uk: Get it before it goes.
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We had to drive American Express Cardholders to goingonce.co.uk, an exclusive travel auction where the price of each holiday drops by an unknown amount every 20 minutes and people bid for the packages. The overall idea was get your dream holiday before someone else does, so we created a bunch of stunts showing people taking off with the best bits of the destinations on offer. As part of this, we carved Michelangelo’s David out of birdseed (he represented Florence) and placed him in a park. During the day local pigeons ate him, so like the holidays online, he was literally disappearing.
Props/Production - Perry Scenic Related |
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