Haloing the Past: Haloing the Past

Haloing the Past is a 1980s’ nostalgic theme restaurant run by two life-styled young ladies. The interior style and food design are chic and nostalgic, warm and interesting. Everything displayed in the restaurant is from past times and reminds you of good memories and stories. Being in the restaurant is like walking in the streets from past.

The brand visual design applies its theme, picking up old electric fan, cooking stuff, teapot, red flag, iron robot and those typical household appliances and catering supplies, which deeply exists in the memories of our targets. The design uses illustrations, combining with newly designed Chinese characters of “haloing the Past”. The new fashionable color and style reflect the excitement and taste of life in the 1980s’.

The logo of the brand is widely applied to name card, sign, environment decoration, T-shirts of the restaurant and other cultural related products.

As an important digital media promotion, “haloing the past”designs its own APP. The design of main menu button continues its logo design style and visual item, with more comprehensive illustration. Visual artwork of 12 functional button “our food, vip customer, what to eat, reservation, check and reserve, coupons, our restaurant, where am I, news, suggestions, send to friends, my favorites,”corresponds to reservation, make a order, brand introduction, news and other services. It makes easy reading and memorizing and also strengthens theme of the restaurant for a better user experiences.