The Syria Campaign: In Reverse

CherryCherry has released the follow up film to last year's Cannes Lion winning "Most Shocking Second A Day"campaign. Directed once again by Unit9’s Martin Stirling and produced by Michelle Craig, the incredibly heart-rending "In Reverse" shows the sequence of events immediately following a mortar attack on a Syrian Village played back in reverse. This powerful visual tool supports the notion that 'We can’t reverse what’s happened in Syria but we can change how the story ends’. CherryCherry created the scenes of chaos and destruction which included CG explosions, flying debris and shrapnel, collapsing buildings, set extension and digital matte paintings. The shoot took place in a small town just near the Syrian Border with all the live action being captured in one shoot day.