Visa: Parasailing

Visa, the global technology leader in payments, has launched a new marketing campaign to give consumers the confidence to make purchases online with their Visa Debit card. The new campaign has been created by BBDO and is targeted towards Visa Debit cardholders in Tier 2 and 3 cities, who are helping to drive the significant growth of eCommerce in India - as they now have access to goods and services that earlier were not available in their town.