Vorwerk Kobold VR200: Love Sucks

A clean, dust-free home without having to do any vacuuming – this is now possible thanks to the vacuum robots by Kobold, a division of the company Vorwerk International Strecker & Co. from Wollerau in Switzerland. The company aims to convince even more modern, tech-savvy households around the world of this technology with the new model 'Kobold VR200'. Saatchi & Saatchi in Düsseldorf is going to help them do it: the team headed by Christian Rätsch, Stéphanie Rupp and Alexander Reiss prevailed against five renowned competitors in a multilevel international pitch and has now developed a launch campaign for the eight key markets Germany, Italy, France, Spain, Switzerland, Austria, Czech Republic and China. The international campaign already starts in September. Saatchi & Saatchi will highlight the ‘Kobold VR200’ cross-medially with a TV-spot, online films, display ads, digital content, Social Media ideas, literature and retail marketing strategies for Vorwerk’s own shops. The ideas for this campaign were developed out of Düsseldorf in cooperation with international offices from the Saatchi & Saatchi network.