HARMAN KARDON: Trumpet

We created a series of print ads, which showed daily sounds getting muted out, to demonstrate the effectiveness of the noise-cancellation feature. The ads use the imagination of a person facing these sounds, what he’d wish for to drown the noise out, making the situations funny and relevant. The design works simply and humorously to depict noise-cancellation. The art direction has been kept simple to sharply and effectively communicate
the idea. And photography has been used to lend a real feel to the daily situations where one faces noise. Realistic photography, clean, simple art and comical situations come together beautifully to make the campaign even funnier.