Dulux paints: Statue

These In-Store Posters with Die-Cut stickers dramatized ICI Dulux’s unique ability to customize the exact shade of your favourite colour. All a potential customer visiting the store had to do was peel off the colour swatch sticker that most closely resembled the colour he/she wanted, and hand it to the counter. ICI would then make sure he/she got the exact same shade.

Since these posters are for Asia, they feature Asian images: Holi, the Indian festival of colours; Buddhist statue in India; Chinese Dragon lantern.