TV ad: Programming: Bosca Ceoil

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Bosca Ceoil is a new home grown music show on Irish language channel TG4. And its nothing like we have ever seen before with multiple stages, live performances and cross collaborations in front of a live audience. The show is "traditional with a twist." So Publicis Dublin wanted to promote it with a twist too! We got some of Ireland's top musicians appearing on the show to surprise unsuspecting shoppers with an impromptu gig. The result was this charming web film.