Outdoor ad: HSL Helsinki Region Transport: Some employee benefits actually get you somewhere. Some don’t.

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358 worked with Helsinki Region Transport (HSL) to create a campaign for employee benefit travel cards. Unlike a gas-guzzling company car, company-subsidized cards are an environmentally and financially good choice for everyone involved. For contrast, we showcased (tongue-in-cheek, as always) real, existing "benefits" offered by many Finnish companies: expired Danish pastries, long-forgotten company gyms and the ”unlimited permission” to use the company microwave. The campaign was present on TV, radio and in digital media.

*) 358’s unofficial employee benefits include free beer, a company-owned biography of Teemu Selänne and a farting office dog.