Embed Video
Top 6: October 1st 2014
Optus has Australia’s second largest telecommunication’s network. M&C Saatchi Sydney's task was to improve consumer awareness and brand perception, by changing the conversation
… read morefrom the size of the Optus Network to the amazing things it can do. In response they developed Clever Buoy. A smart ocean buoy that detects sharks and sends instant alerts to lifeguards via the Optus Network. Traditionally sharks are difficult to detect using sonar and no such detection technology exists anywhere in the world. So they developed a breakthrough method specifically calibrated to detect the shark’s size, and unique movement. Once a shark has been detected, a real-time message is transferred via Optus’ Inmarsat satellite to the lifeguard towers. This data is also shared with scientists and researchers in Google+.
read less...Concept / Art Director:
Paul Gregson
Concept / Copywriter:
Jono Flannery
Concept / Creative Technologist:
James Bush
Creative Directors:
Paul Dunne
Ant Larcombe
Project Director:
Nadine Frisk
Senior Account Director:
Karlee Weatherstone
Senior Account Manager:
Sarah Cunningham
Design Director:
Steve Hanzic
Head of Technology:
Roger Chapman
Executive Creative Director:
Ben Welsh
CEO: Australia
Jaimes Leggett
Group Innovation Director:
Ben Cooper
Strategy Director:
Dan Bye
Chief Strategy Officer
Justin Graham
Executive Producer:
Mick Perry
Producer:
Nikki Marsh
Partner:
Google Australia
Production Company:
Shark Mitigation Systems
Animation Company:
60/40 @ Heckler
Optus Head of Brand and Comms:
Nathan Rosenberg
Optus Brand Project Lead:
Andrea Darling
PR Company:
Fuel Communications
Media Agency:
Starcom
Content Film Director:
Josh Moore
