SAADA Annual Fair 2014: Dope Ass

Utopia was briefed by SAADA (South African Antiques, Art and Design Association) to update their brand and promote their upcoming annual Fair. Along with other elements, the team created a series of print adverts that deliberately contrast contemporary colloquial slang with classic antique, art, and design pieces. This firmly positioned SAADA in the 21st century and proved that you don’t need a big budget to make a big impact.