UN Women: #HeForShe

This PSA premiered on Sept. 20 at a special event held at United Nations Headquarters hosted by UN Women Goodwill Ambassador Emma Watson. There, Watson, UN Secretary-General Ban Ki-moon, Antonio Banderas, Matt Damon, Robert DeNiro, Patrick Stewart, Kiefer Sutherland, Archbishop Desmond Tutu, and many other prominent male and female thought-leaders announced theHeForShe campaign and called for broader awareness of gender inequality. As detailed in our news release below, to support the campaign and open the event, in partnership with LOOKER Content and director Eden Tyler, Cutters Studios produced the PSA that is now starring in the campaign's promotions as a key part of a worldwide reach aiming to activate one billion men over the next year. In this film, men from a mixed group ranging in age from 23 to 60 take turns speaking up and sharing their heartfelt thoughts on the subject of women’s equality.Agency: Cutters, New York