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Skylanders Trap Team: Capture Evil. Unleash Prank

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With a campaign tagline inviting kids to "capture evil" and "unleash good," the team at 72andSunny decided to put a talking, mocking, kid-shocking villain inside a seemingly normal demo kiosk at a Toys R Us in Glendale, CA, and tapped comedian Adam Carolla to hide inside and be the voice within the talking video game console to prank unsuspecting kids.
Credits Other credits

Chief Executive Officer: Eric Hirshberg

Chief Marketing Officer: Tim Ellis

SVP of Consumer Marketing: John Coyne

Director of Consumer Marketing: Hjalmar Hedman

Manager, Consumer Marketing: Eneida Mejia

Senior Designer: Travis Swingler

Junior Writer: Taylor Black

Junior Designer: MyTran Dang

Director of Film Production: Sam Baerwald

Film Producer: Jeff Yee

Sr. Business Affairs Manager: Amy Jacobsen

Business Affaris Manager: Kelli Ventrelli

Business Affairs Coordinator: Amy Shah

Group Brand Director: Mike Parseghian

Senior Brand Manager: Torie Gleicher

Brand Manager: Tashi Oszvald

Brand Coordinator: Erica Goitia

Group Strategy Director: Bryan Smith

Strategy Director: John Graham

Senior Strategist: Daniel Teng

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