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Web Film
JIMMY DEAN: Slow Roast Shuffle
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Jimmy Dean launches the "Sunniest Day of the Year,"a daylong activation designed to shine attention on the new Jimmy Dean lunch and dinner offerings. The iconic Jimmy Dean brand Sun character ("the Sun") will embark on a one day journey across the U.S., where he will surprise and delight consumers along the way and document every step of his adventure across digital and social media.Agency TBWA Chiat Day Los Angeles
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