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Samsung Galaxy Alpha: Pick It Up
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Creative shop DDB Stockholm just released their campaign to launch new phone Samsung Galaxy Alpha in Sweden. The Galaxy Alpha is the slickest and most stylish Samsung smartphone made to date and in order to let people get a chance to see, feel and try the Alpha, DDB created an activation called "Pick It Up". What would you do if a phone displayed in a store would suddenly start to ring? Would you pick it up? Samsung Sweden has replaced a few displayed Galaxy Alpha phones to functioning ones around several Swedish stores. These phones could start ringing. If anyone dares to pick up the phone it could be theirs.
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