Natwest: That Sofa

Using hidden cameras to film passers-by as they sit on and interact with a talking sofa – voiced and directed by Dom Joly – the 30” and 90” videos demonstrate the neglected feeling people experience when only new customers are given special treatment. While the sofa initially welcomes people warmly, lavishing them with gifts and jokes, it quickly loses interest when new customers stroll past. Running across NatWest and the Royal Bank of Scotland’s Facebook, Twitter, and YouTube channels the initiative will launch this Monday 13th October. The video will also be incorporated as part of mobile-optimised rich media banners, with a YouTube homepage takeover planned for 24th October.