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Interactive
Dairy Dash: Dairy Dash
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In a first for Australia’s farmer-owned dairy company, Devondale has launched Matilda’s Dairy Dash in a bid to combat the pressure of discounting from private label brands and to drive loyalty among mums. Created by Oxygen Interactive, the campaign fronted by Matilda, the Devondale Cow, uses mobile gaming, a consumer promotion and a printing technology new to Australia whereby unique codes are only revealed on packs once they’re chilled.
Iain Crittenden – Strategy Director Related |
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