Slurpee: BYO CUP DAY - Limited helmet.

To announce that the beloved BYO CUP DAY was returning to 7-Eleven in September Leo Burnett Melbourne needed a way to reinvigorate the promo and differentiate it from previous years. The idea of 'millions of cups, which one will you bring' was born. These spots encourage the listener to see the world of objects around them differently and challenges them to seek out the most unorthodox cup they can for BYO CUP DAY.