BIG COLA: Think BIG

The concept from Grey Spain revolves around the integrated campaign "THINK BIG" with extensive presence in television and print. It also has a microsite (big-cola.com) to integrate a new community: the BIGGERS. Young people who think that in life we have to dream, but above all, to act.The community is led by the protagonists of the spot. They tell their own story, encouraging others to join the movement.The casting has focused on the urban culture that reflected many disciplines, energy, great strength and extraordinary skills; impressive when you see them in action.The campaign has been launched in LATAM (Mexico, Guatemala, Honduras, Salvador, Nicaragua, Costa Rica, Panama and Venezuela) and Asia (Thailand, Indonesia and Vietnam), regions where BIG COLA is distributed successfully.