TV ad: Aides: Peas

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AIDES is the most important association fighting against AIDS in France and in Europe. AIDES has been fighting for the past 30 years against the social injustices, reavealed by the epidemic and fighting for an access to treatment and prevention means for all. Since 1987, AIDES’ rallying has been pushing public authorities to lift the taboos that were forbidding advertising for condoms. In 2006, AIDES reinvented the condom for 20 euro cents, reaffirming its fight for an accessible prevention to the largest possible number. Since then, prevention has evolved a lot. Prenvention means have multiplied and diversified, but the condom remains a major lever to reduce new infections. By emphasizing the crucial role of the condom, AIDES stays faithful to its fights : inform, enlighten, and always in its off-the-wall and provocative tone that has made its campaigns successful for almost 15 years.