#ToughDecisions is a visibility campaign which employs TV commercials and social media to capture South Africans' attention and puts them in the position of MSF medics on the … read morefrontlines where life and death decisions have to be made in a split second. Because #ToughDecisions contrasts MSF medics' tough choices in the field with the more mundane choices we have in everyday life we hope to start a conversation with South Africans through Twitter and Facebook about the decision to donate insupport of MSF's work. With #ToughDecisions MSF will also introduce the Southern African fieldworkers whose commitment and courage is tested in some of the most volatile and hardest places in the world where they hope to bring life-saving medical care when it is needed most. #ToughDecisions is about individuals connecting with the people of MSF to make an immediate difference. Agency: TBWAHuntLascaris, Johannesburg.
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