Print ad: Israel Cancer Association: mother_ daughter

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WHAT ELSE DO YOUR GENES HAVE IN STORE FOR YOU?
Do you have a family history of breast or ovarian cancer?
You can reduce the risk and increase your life chances.
Find out today if you're at risk: www.cancer.org.il/prev-gene

by showing pairs of real mothers and daughters and the way they look the same, we saw the power of genes in the family.
the genes that can make us get breast or ovarian cancer can be located easily.
we demonstrated the similarity in the family and encouraged young women to check their family medical history and by that increase their life chances.

we pictured mothers and daughters and mixed up half of each person face.

the campaign was launched in Israel's main newspapers during October which is the breast cancer awareness month.