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Telkom: Cribs
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Telkom, South Africa's largest telecommunications provider has lost consumer love over the past few years.This brand campaign from DDB South Africa aims to reignite that love through the use of its future users. Babies. But not any ordinary babies, babies that talk high-tech when their parents' backs are turned. After all, babies seem to be drawn to technology and if they're this fascinated by it now, imagine what they'll be doing with it tomorrow.
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