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Britain's Beer Alliance: There’s a Beer For That
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A year since the British beer industry united to celebrate the best of British brewing by launching Let There Be Beer sees the movement evolve into There's a Beer For That, a £10m integrated campaign featuring a new advert created by SapientNitro and the first TV spot by features director Michael Winterbottom. Winterbottom, who is best known for 'The Trip' and '24-Hour Party People', directed the ad that spearheads the new campaign, designed to show Britons that there is a wide variety of beers that perfectly suit a wide variety of occasions. This is SapientNitro’s first work for Britain's Beer Alliance, since the agency won the integrated advertising account in May.
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