Mattessons' Fridge Raiders: FRHANK Reveal

Mattessons Fridge Raiders has launched F.R.H.A.N.K, the world’s first robot whose artificially intelligent personality will be co-created with the UK gaming community. As part of the … read morebrand’s ongoing association with gamers which includes the IPA Effectiveness award winning MMM3000 campaign Kerry Foods-owned Mattessons and Saatchi & Saatchi have partnered with celebrity YouTube gamer Ali A (4.7 million subscribers) to ensure credibility with this notoriously hard-to-engage audience. read less...