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Nike: Together
W+K Portland and Nike are excited to present a simple, soulful idea that showcases one of our biggest athletes in a very different way than ever before. LeBron James’s return to Cleveland is bigger than basketball. With a new team and his city behind him, together is the only way. "Together" is a two minute commercial that will air this evening right before tip-off of the first Cavs' game of the season. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity. In addition to the film, a 10-story and 25,000 square foot installation located on the Ontario Street welcoming James back to Cleveland was unveiled today, as well as supporting newspaper ads.
Head of Production Ben Grylewicz Related |
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