W+K Portland and Nike are excited to present a simple, soulful idea that showcases one of our biggest athletes in a very different way than ever before. LeBron James’s return to … read moreCleveland is bigger than basketball. With a new team and his city behind him, together is the only way. "Together" is a two minute commercial that will air this evening right before tip-off of the first Cavs' game of the season. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity. In addition to the film, a 10-story and 25,000 square foot installation located on the Ontario Street welcoming James back to Cleveland was unveiled today, as well as supporting newspaper ads.
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