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Interactive
Comedy for a Change: GO HORA!
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The brief: promoting Comedy for a Change, a Jewish comedy convention in Jerusalem with world's top comedy writers. Sine it's a non-profit organization, we had no budget and needed to try and go viral.
The idea: Jews can make everything funnier. Even YouTube. The proof: http://gohora.com GO HORA! is a digital hora generator, that mixes randomly Jewish hora dances with YouTube hits. Surprisingly, the beat always fits perfectly, and it's really funny to watch. There's nothing like some Hassidis dancing to Nicki Minaj's Anaconda.
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